Within the walls of Lottusse’s headquarters, many of us still remember with certainty the traces of Wats’ passage through our brand. Perhaps, it was the warmth of his eyes full of mischief, or perhaps that air of maximum comfort with one of our star products.
The truth is that the dog that starred in one of the most important Lottusse advertising campaigns in the eighties continues to set the pace of our steps even today.
Wats: the motivation behind the message
It was an adult Saint Bernard, with a funny and tender appearance, a specimen with white hair and curious eyes on which some brown spots settled. After this deep look of anxious patience we find, perhaps, an animal eager for freedom. With it, the perfect personification of a family of passionate people would be achieved, thrown into the world on a long walk without a compass.
The sweet proximity of this work was the beginning of the ties of empathy that the sector needed. A necessary language that illustrated Lottusse, not only as a quality product, but as a fresh and carefree brand. The message struck a sensitive audience, thanks to its close and unmistakable image.
“With Wats we discovered the reasons to disconnect from the routine, having all the security at our feet”.
The magical contemplation of this specimen knew how to find a place in our history, giving way after this mysterious snapshot to new campaigns capable of activating the collective imagination. A growing need for distraction for modern man, who he found in the animal much more than his “best friend”.
Without a doubt, Wats’s gaze penetrated the subconscious, motivating him to follow who, through a simple but direct message, would let themselves be carried away by his gaze. That of a loyal friend in whose footsteps we would follow with determination, and on which we would support our desires until we could breathe the renewed air that we needed.