Lottusse lands at the Alibaba Group’s marketplance Tmall 天 猫 marking a milestone in the history of the international trade of Spanish footwear. With the association to the B2C market of the Group, our brand begins to offer the Asian world online, in addition to its renowned artisan footwear made in Mallorca, accessories, bags, and garments of the highest quality.
In line with its international expansion, and after 15 years operating in the Chinese retail market with 45 stores in T1 and T2 cities, Lottusse is already active in China’s leading and most trusted online market, Tmall.
Alibaba – the online business-to-business platform
The Asian giant, online since 2008, will allow our artisan products to connect with the youngest consumers in mainland China. The access to this market, with 900 million users, opens the way to our legacy on the other side of the world, especially in the face of new generations, including the Z, or some more mature such as Millennials.
Those born after the 80s make up a digital generation, hyperconnected, with high social and ethical values that make them a mature market. However, these new habits of consumption, continue the search for quality and exclusivity, without leaving behind the value of craftsmanship.
“We have felt deeply connected to China for a long time. We felt that it was time to enter the largest e-commerce community in history, the only one capable of easily carrying our heritage into the future, to those young people open to knowing what it feels like to carry top-notch items born of the European heritage. “
Gustavo Picó, CEO of Lottusse
The accepted challenge of Lottusse is therefore focused on transmitting the values that mobilize it beyond physical and digital borders to these different audiences. The brand thus puts a hallmark on the table, now recognizable inside and outside of Spain, with 45 stores, and brings its new collections made by hand by the best artisans to China.
“We are delighted to welcome such an important and iconic brand as Lottusse.” Made in Spain “products have a lot to offer in terms of quality, design, and innovation, and we are pleased to be able to merge the long heritage and tradition of the brand. with online commerce and digitization.”
Mei Chen – Head of Fashion and Luxury at Alibaba Group for the United Kingdom, Iberia, and Nordic Countries.
Following the path towards constant digital innovation, Lottusse also continues to fulfill the objective of transmitting its seal of excellence in the manufacture of handmade accessories, garments, and shoes, as well as the values that saw it grow.
This way, Chinese consumers, and in particular the younger ones, who are more aware of trends, join the current and independent man and woman who values craftsmanship in its most extraordinary facet, thus managing to express their personality, to the point of standing out among the crowd.
With her craftsmanship, Lottusse revolutionizes a modernized world in constant evolution with some of the great fashion houses. Visit our website to see all the products of this season.